Author Archives: Hessie Jones

Minister @TonyClementCPC to Speak at Canadian Communications Conference #cdniabc12

By Hessie Jones
On November 1-3, 2012, The International Association of Business Communicators (IABC), a global network committed to improving organizational effectiveness through strategic communication, will host the IABC 2012 Canada Business Communicators Summit,  Trends 2013  at the Chateau Laurier in Ottawa!

Pinterest and Instagram: Pictures speak louder than words

By Hessie Jones

Facebook’s shocking $1billion purchase of Instagram solidified one of the hottest social trends: Photo images have huge engagement value over text. Another photo site, Pinterest, has recently been commanding the airwaves, claiming 10 million users and “the fastest growing standalone site ever”.

Who should be driving the Social Media bus? Marketing or the Contact Centre?

By Hessie Jones

Businesses now know that they have to adapt to the demands of social media and somehow incorporate its elements into corporate structure and operations. A major question within many companies is, Who takes the lead? More and more it has to be people who deal with customers.

The Promise of Big Data: For Good

By Hessie Jones

The new marketing meme, “Big Data” has captured everyone’s attention. The rise of social, online behaviour, user content generation, not to mention increased mobile activity, has contributed to a mountain of online datasets.

Social Media Week Pulse Check: mobile technology endures whirlwinds of change

By Hessie Jones

I recently made a presentation on mobile technology at Pulse Check, an event that took place during Social Media Week TO. The mobile world is like a whirlwind: fast-paced, innovative and totally unpredictable. Still, there are clearly discernable trends that will continue to shape mobile tech developments in 2012.