Tag: Apple

Apple looks to Macs, iPads, and a new smart speaker at WWDC 2017

By Gadjo Cardenas Sevilla
More than hardware, though, Apple’s made some major moves to iOS specifically on iPad that give it even footing with any desktop operating system. A new Files app brings a file structure to iOS 11-enabled iPads and, by extension, makes it easier to create folders and organize files using touch.

As Apple Watch turns 2, where has the smartphone market gone?

By Gadjo Cardenas Sevilla

Apple has succeeded in making the Apple Watch a notable category. But like the iPod before it, this can only grow if Apple makes it cross platform (i.e. available to Android or even Windows 10 users). New adoption is the only way to really grow a niche product like this, and bringing Apple Pay or other features to a wider audience may help Apple Watch become the profitable new category Apple expects it to be.

Understanding Apple’s Mac Pro conundrum

Apple has realized that they need to continue creating pro-level desktops, not just as cool proof of concept statements that they are still innovators, but because serious and loyal customers rely on these machines for their livelihood.

Apple’s earnings shed light on possible trouble ahead

By Ted Kritsonis

If you were to focus purely on the dollar figures, Apple’s latest earnings looked like a nice bounce back for a company that had done worse in the previous three quarters. Dig a little deeper, and there are signs that not all is going well.

Gift Guide: Smartphones and Tablets

Smartphones and tablets make the gifting season bright with bold new designs, technologies and a range of sizes to consider.

How Microsoft, ASUS, and HP are challenging Apple in PC design

By Gadjo Cardenas Sevilla

Apple is still very much the leading hardware designer for notebooks and PC’s but it is no longer alone.

The same high level of build as well as premium materials are also being showcased by PC manufacturers who are attracting users with their new products.