By Gadjo Cardenas Sevilla

Apple is no longer a niche player in the business, it is now a market leader that has seen unparalleled success even in a down economy. Apple, whose market value of $222.1 billion surpassed even that of Microsoft last May.

By Gadjo Cardenas Sevilla
iPhone 4 has sold three million units since its June release and is considered by Apple as its most successful product. Jobs stressed that since the reports of problems with the iPhone 4 came out, Apple has “been working our butts off,” to rectify the situation.

By Gadjo Cardenas Sevilla

For once, it seems Canadians can be thankful that a hot tech product launch has been delayed because it seems we dodged a bullet. We’re talking about the iPhone 4, which is expected to be launched “in the coming weeks,” by Bell, Rogers, Telus and Virgin Mobile but which has also been caught in an unprecedented whirlwind of bad press and controversy in the US and europe.

By Gadjo Cardenas Sevilla

It’s June and there are long lines of people forming around Apple Stores across the US, UK, France, Germany and Japan which can only mean one thing. It is the iPhone launch day. We’ve got reports from the field, initial impressions and some surprising revelations. Here are 10 things you need to know about the iPhone 4.

By Gadjo C. Sevilla

The latest Apple smartphone has a slimmer glass and steel enclosure, a highly improved 3.5 inch screen witha new 960×640 resolution, the same fast Apple A4 processor that ships on the iPad and a front facing camera for FaceTime video calls over WiFi and a new camera system with 5 Megapixels and the ability to shoot HD video.

Featuring Ted Kritsonis

Apple’s much-hyped iPad is a slick and stylish device that will serve multiple purposes. Initially, you’ll ask yourself if you actually need it, and make no mistake, the iPad is a “want” and not a “need”. But it does many things well — you just need some time with it to find out for yourself.

Review by Gadjo Cardenas Sevilla

In terms of power and efficiency, the new Intel Core i5 processor coupled with the new NVIDIA 330M card will crunch pretty much anything you throw at it and not even flinch. It also runs OS X and Windows, this is simply one of the best, most powerful computers money can buy, but it ain’t cheap.

By Dilshan Kathriarachchi

Apple’s launch of the in-app iAd framework would no doubt be a game changer for the mobile advertising industry. In its inspired attempt at merging TV-style ad experiences with the interactivity of the web, Apple has set the bar very high for a mobile advertising industry that is still in its infancy.