Tag: augmented reality

Retailers Play with High-Tech to Drive New Shopping Experiences

Retailers Play with High-Tech to Drive New Shopping Experiences

In the battle between e-commerce and in-store shopping, and as online sales tallies continue to grow, sophisticated new technology is being used to rejuvenate – some might say save – the old-fashioned bricks-and-mortar store. Digital innovation and powerful computer technologies…

High-Tech Toys on TV Inspire Gadget Gift-Giving Ideas

High-Tech Toys on TV Inspire Great Gadget- and Gift-Giving Ideas

by Lee Rickwood
Not all of the gadgets they will describe during a week of shows next week are available for purchase right now; some are more like inspirational ideas and teasers to the shape of tech things to come. Some are designed by major manufacturers to address real world problems; some are just fun ideas from imaginative inventors.

Virtual Reality (VR) Arcade Takes Gaming Beyond Social Experience

Virtual Reality (VR) Arcade Takes Gaming Beyond Social Experience

by Lee Rickwood
It’s not only gaming and entertainment, of course: corporate applications like team-building and VR white-boarding; lifestyle activities including low-impact fitness and relaxation exercises; academic education and training, and more.

Fad or not, Pokemon Go highlights power of augmented reality

By Ted Kritsonis

Whenever people walk while looking at their phones, seemingly oblivious to the world around them, it may be a good bet that they are playing Pokemon Go. The popular mobile game has captured hearts and minds, but it has also done plenty in promoting augmented reality.