Author Archives: Hessie Jones

Social’s Impact is Pervasive and Persistent

At first, no one was there. When everyone began jumping on the social media bandwagon, few people really “knew” why nor what the implication was for their business. Business as well as social media pundits alike were skeptical, and forced…

The Glass Ceiling Needs Shattering

By: Hessie Jones Karen Bennet of WhatsYourTech recently wrote an article, Technology Needs More Women, and provided insight as to why women are under-represented in the high-tech industry,”…the main issues for retaining and interesting women in technology fields are a feeling of lack of…

Kids and Learning: Is Technology Helping Them?

It’s amazing how the life  of a student has changed.  In just one generation , I see a world that has profoundly changed the attitudes and behaviours of kids.  The speed and accessibility of information, the plethora of opinion blogs,…

Twitter Ads API: Streamlining Ad Buying and Engagement

Socializing at scale is become much more prevalent now with the recent launch of Twitter Ads API.  What’s more it was announced that Twitter’s initial partners will include Hootsuite, Adobe, Shift, Salesforce and TGB Digital.  Previously, as a marketer, purchasing Promoted Tweets had to be done directly from…

10 Keys to Social Media Success for your Company

Despite the prevalence of social media, many companies are hard-pressed to get started. Companies tell me that the most difficult part is engaging. What most don’t realize is that social is like real life. You, as an individual know how…