Author Archives: Hessie Jones

Reflecting on the loss of a social media thought leader

By Hessie Jones

Trey Pennington, whose sudden passing has shocked many people, was one of the true instigators and thought leaders that devoted their time and energy in helping shape what we all know as social.

The power of community – a personal defining moment

By Hessie Jones

I have told this story several times and each time I get an incredible reaction to it. It was, as Oprah would call it, “my defining moment” when I came to realize my life’s next calling.

Who owns social media? A Canadian Marketing Association roundtable

By Hessie Jones

I recently moderated a roundtable entitled “Who Owns Social Media? While the answer may be obvious, especially among those of us who practice it daily, it was important to delve more deeply into the topic and ask marketers, those who’ve dabbled vs those on the other end of the spectrum who’ve operationalized social media within their respective businesses.

Google vs. Facebook: It’s all about privacy

By Hessie Jones

Recent news about Facebook’s alleged smear campaign against Google has brought to question the real impact of disclosure on the users, who continuously feed their personal information into a priceless database.

Blogging: To Pay or Not to Pay

By Hessie Jones

Social Media is a medium that currently is built on transparency, trust and dare I say, integrity. But as it continues to evolve, monetization challenges its core principles.

Are Canadians too polite to succeed on the Internet? Reflections on Podcamp TO 2011

By Hessie Jones

I love Podcamp. The audience includes a very engaged Toronto social media community. Professionals, students, budding enthusiasts – all come together to embrace, share and learn about the new media. There is always a new insight to learn from, a new challenge to grapple with, a new technology to test. defies e-Books and e-Readers and embraces the old-fashioned book

By Hessie Jones has chosen to stand its ground against new digital consumption vehicles and continue to offer consumers the ability to purchase just books, complete with a book jacket, having the potential for dog-eared or crinkled pages, to be consumed late at night under the warm covers or in a quiet corner of a coffee shop.