Author Archives: Yasmin Ranade

Leveraging Behavioural Science to Understand Tech Adoption by Small Business

By Yasmin Ranade
In its One Step report, a unique study that sought to identify the psychology or behavioural barriers that hinder small business owners from adopting tech-based solutions, Xero has revealed behavioural roadblocks that slow down tech adoption as well as ways in which tech companies can better support small business owners.

Romance Scams – Safety Tips For Online Dating

By Yasmin Ranade
While it can be exciting to meet someone new online, it’s also a good time this Valentine’s Day to recall a few safety tips associated with online dating, specifically how to carefully manage your social media and email accounts. 

Canada’s #1 TV Streaming Platform

By Yasmin Ranade
Consumer research conducted late last year by Hypothesis Group gleaned TV streaming insight from 2510 respondents, while also determining that Roku is the #1 TV Streaming Platform in Canada, based on hours streamed. 

Canada Learning Code Champions Computer Science Education for Students

By Yasmin Ranade
Digital skills have become a fundamental requirement for Canadian students, today. Computer science education is essential to ensure students in Canada have access to the knowledge they need to prosper and become thriving citizens in our digital world.