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Why small businesses are embracing social media while big business holds back

By Hessie Jones

To this day, despite the prevalence of social media, adoption has been slow among large enterprises. Yes, some have been jumping on the bandwagon but many have yet to be convinced that Social Media will do anything significant to develop audience or revenues. Having worked in both sectors, I’m convinced that the gap between large corporations and small business involves: risk tolerance, money, adaptability …

Why the Slingbox is still cool

By Ted Kritsonis

It’s not often that a gadget or gizmo can turn three years old and still be cool without having a single hardware upgrade. The Slingbox’s Pro-HD model first came out in 2008, and though it hasn’t changed at all since, it still proves to be a nice addition to anyone’s tech lineup.

The legalities of unlocking your mobile phone

By Ted Kritsonis

Unlocking mobile phones has always been a confusing element to mobile phone ownership, but the demand for the freedom to use a handset anywhere, everywhere and with any provider will likely only grow further. And as it stands, there isn’t much of a legal precedent to stop it in Canada.

Back to School Guide – Digital Cameras

By Gadjo Cardenas Sevilla The good news for photographers of all levels and persuasions is that there’s never been a better time to buy a new digital camera. Check out our guide.

Who owns social media? A Canadian Marketing Association roundtable

By Hessie Jones

I recently moderated a roundtable entitled “Who Owns Social Media? While the answer may be obvious, especially among those of us who practice it daily, it was important to delve more deeply into the topic and ask marketers, those who’ve dabbled vs those on the other end of the spectrum who’ve operationalized social media within their respective businesses.

Pentax reveals smallest Interchangeable lens camera system

By Gadjo Cardenas Sevilla

Small cameras with big sensors and a variety of lenses are quickly gaining ground and Pentax has just launched their new system that offers the smallest bodies in the interchangeable lens market.