Pick your poison – Google’s StreetView, Apple’s mobile tracking, Facebook’s privacy setting adjustments, Sony’s gaming network.
The number and scale of online privacy breaches continues to increase: industry experts say more than half of all organizations will be forced – forced by circumstance – to update their privacy policies before 2012 is over.
But there’s a crack in the darkness, and some daylight this year from a contest among top competitors to develop technology that protects privacy, rather than threatening it.
There was a tie in the 2011 Award for Outstanding Research in Privacy Enhancing Technologies (the so-called PET Award), presented recently in Waterloo, ON.
So two areas of online privacy research were honoured by the Ontario Information and Privacy Commissioner’s Office and Microsoft, not just one.
The first winner is into the protection of genetic information – the stuff of you and me, and a leading edge topic on the frontier of privacy research. The other winner is looking into attacks that exploit online advertising – another fibre of our being, it seems.
These are much more than academic awards, however. Just a week after one award winning researcher notified Facebook about such attacks, the social net made significant changes to its online systems.
In her winning project, Aleksandra Korolova wrote about a new class of attack that exploits online advertising delivery; those that offer ‘customized’ or ‘targeted’ ads supposedly with more relevance, but apparently with more risk, as well. Korolova says such micro-targeting opens the door to user privacy breaches.
She notes that the Internet is a complex network of both machines and people, and so problems require solutions from both algorithms and the social sciences. She’s active with a group called RAIN (Research on Algorithms and Incentives in Networks) where intriguing discussions on these topics take place.
The other award winner was a team of researchers who wrote about the protection of genetic information, and the basic conflict between the requirements of genomic research and privacy
The authors, including R. Wang, Y. Li, X. Wang, H. Tang and X. Zhou, showed that someone with an individual’s genetic information could determine (with high probability) that the individual was part of a Genome-based disease study, based on statistical information commonly released during those studies.
A global panel of leading technology researchers selects winners of the award, first presented in 2003.
Dr. Ann Cavoukian, Ontario’s Privacy Commissioner, is credited worldwide for creating “Privacy by Design” – the concept that pushes proactively embedded privacy as a default condition for new technology.
“With emerging technologies growing rapidly in every area of our lives, leading edge research into privacy is necessary to protect everyone’s personal information,” Dr. Cavoukian said when presenting the awards. “I applaud the winners on their remarkable achievement and innovation.”
The 2011 PET Award Committee selected the following two papers:
- R. Wang, Y. Li, X. Wang, H. Tang, X. Zhou. “Learning your identity and disease from research papers: information leaks in genome wide association study,” ACM Conference on Computer and Communications Security, 2009, pp. 534-544. [PDF]
- A. Korolova. “Privacy Violations Using Micro-targeted Ads: A Case Study,” IEEE International Workshop on Privacy Aspects of Data Mining (PAD™2010). [PDF]
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submitted by Lee Rickwood