Tag: small business

Leveraging Behavioural Science to Understand Tech Adoption by Small Business

By Yasmin Ranade
In its One Step report, a unique study that sought to identify the psychology or behavioural barriers that hinder small business owners from adopting tech-based solutions, Xero has revealed behavioural roadblocks that slow down tech adoption as well as ways in which tech companies can better support small business owners.

Inspiring the Side Hustle Entrepreneur

By Yasmin Ranade
In recent years, an increasing number of young Canadians have turned all kinds of personal strengths, ideas and opportunities into income generating side hustles. For many, these businesses are coming to life even while juggling schoolwork and day jobs.