The online address system as we know it is expected to expand dramatically, thanks to a wide range of proposals that would include Internet suffixes, like .Apple, .Sony, .auto and even .pizza.

All of this stems from an announcement today from the Internet Corporation for Assigned Names and Numbers (ICANN) in London. There were 1,930 proposals for 1,409 different suffixes, many of which came from North America and Europe.

Though there is no word yet on what, if any, of these branded suffixes will be approved, the idea behind them would allow companies to have separate websites or URLs for specific brands or products without having to change anything from their original .com suffix. Part of the premise here is for companies that weren’t able to secure .com addresses they wanted. Now, they would be able to use addresses or suffixes that they could call their own.

ICANN says that there were many duplicates in the 1,930 proposals, including ones like .bank and .web. There were 751 proposals for just 230 different suffixes, while the remaining 1,179 proposals were for unique suffixes. To work through this, ICANN has suggested bidders try to work things out themselves, but failing that, an auction will be held to dole out the addresses under contention.

The public can also weigh in on the proposals and make claims for trademark violations or flag ones they find some issue with. Even with the feedback, it will take up to two years for ICANN to approve the first batch of the new suffixes.

If all goes as the companies would hope, it would pave the way for them to build brand and product presence by utilizing specific suffixes to promote them. For example, Apple could just as easily use .itunes or .ipad as a way to build those brands, though it’s not clear if Apple actually proposed those two, in particular.