KIN Community was founded in 2007 as a digital media company that hosts lifestyle content from and for talented women. And now, through a round of Series C funding from Corus Entertainment Inc., there’s a new Canadian arm called KIN Canada.

The partnership will see the multichannel network expand for a Canadian audience, with advertising opportunities north of the border, as well as the development of new talent and content targeted at women. Already, KIN Community enjoys 200 million views from over 25 million unique visitors per month.

What’s On KIN Canada?

Content covers topics ranging from food and fashion, to beauty, DIY, and home decor. Talent includes names like Melissa Maker with the CleanMySpace channel; Rosanna Pansino with a leading baking channel that accounted for three of the top 10 most viewed food videos on YouTube last year; Wayne Goss with a popular makeup channel; and Sara Lynn Cauchon, The Domestic Geek. With 100,000 subscribers in just six months, Cauchon holds the title of having one of the fastest-growing food channels in Canada.

“We’re very excited about the partnership between Corus and KIN because it will help my channel grow more quickly in Canada and allow for more Canadian advertiser opportunities,” Cauchon tells WhatsYourTech.ca.

Made in Canada

Cauchon is Canadian. And in fact, much of the talent on KIN Community is indeed Canadian. John MacDonald, Vice President, Television, Head of Women’s & Family Networks at Corus, tells us that he hopes bringing KIN to Canada will help incubate more up-and-coming Canadian talent. He even notes the potential for crossing over to broadcast on some of Corus’ other networks, which include popular names like the W Network and Oprah Winfrey’s OWN. This new partnership, he adds, will help “extend the digital reach and exposure of our current Corus Network talent.

“KIN Canada,” MacDonald adds, “gives us the opportunity to really explore how television can be amplified when combined with YouTube, and we’re really excited by the power of the two platforms…”

Not Just Another Web Channel

KIN isn’t just another online channel aimed at women. It is actually the number-one female-focused lifestyle network on YouTube. And KIN Community says it strives to differentiate by offering content that’s high-quality, honest, and inspiring; not your typical YouTube fare.

We’ve already discussed how women lead as social media users on both Facebook (76% women versus 66% men) and Pinterest (33% of users are women versus just 8% men.) And KIN has a strong social media presence to reach those females, with 28 million Twitter followers, 14.5 million Pinterest followers, and 17 million Facebook fans.

Corus, for its part, is already heavily involved in content aimed at a female audience, through brands like the two aforementioned, and programming like Love it or List It and Property Brothers that enjoy high female audiences. Corus will serve as KIN’s exclusive Canadian media representative.

“…By partnering with KIN’s top-tier influencers and talent-driven channels,” says Doug Murphy, Executive Vice President and COO at Corus Entertainment, “we are able to connect with women wherever they are consuming their entertainment.”

“Bringing KIN to Canada offers new and innovative ways for us to reach and connect with our demos through branded content integrations with KIN Creators, cross platform media packages and YouTube original series sponsorships,” Lynn Chambers, Vice President, Client Marketing, Corus Entertainment tells WhatsYourTech.ca.

KIN has attracted more than 20 million network subscribers and 4 billion lifetime views.