Tag: small business

Tech Leader Speaks to Emerging Tech Impacting Small Businesses

By Yasmin Ranade
In Canada, small and medium businesses employ 88 percent of the workforce and contribute more than half of the country’s gross domestic profit, and so examining how tech continues to impact and transform such a vibrant part of our economy is critical.

Leveraging Behavioural Science to Understand Tech Adoption by Small Business

By Yasmin Ranade
In its One Step report, a unique study that sought to identify the psychology or behavioural barriers that hinder small business owners from adopting tech-based solutions, Xero has revealed behavioural roadblocks that slow down tech adoption as well as ways in which tech companies can better support small business owners.