The International Association of Business Communicators (IABC) Canada East Region (CER) and Waterloo chapter team up to host a presentation on February 26 on how to combine big data with social media and privacy safeguards. The event will be held at Bingemans in Kitchener, and will feature keynote speaker Dr. Ann Cavoukian, Executive Director of Ryerson University’s Privacy and Big Data Institute and one of the world’s leading privacy experts.
Dr. Cavoukian will share her expertise about Big Data and how best to leverage ‘social’ contact to optimize business. The live event will also be video streamed to registrants across eastern Canada.
Big Data is a popular term that depicts the exponential growth of data, that organizations are leveraging to gain insights and make better business decisions. When well managed with privacy, big data and social media, can effectively inform internal and external communication programs.
“Don’t be fooled by Big Data,” said Dr. Cavoukian. “It can yield invaluable insight, but it can also cause your business irreparable harm if you don’t embed privacy, right from the outset.”
Dr. Cavoukian served an unprecedented three terms as Commissioner for the Information and Privacy Commission of Ontario where she created Privacy by Design, a framework that seeks to proactively embed privacy into the design specifications of information technologies, networked infrastructure and business practices, thereby achieving the strongest protection possible.
Dr. Cavoukian was selected as one of the top 25 Women of Influence by the Women’s Executive Network; named one of the top 100 City Innovators Worldwide by UBM Future Cities for her passionate advocacy of Privacy by Design; chosen as one of the ‘Power 50’ by Canadian Business magazine for her tireless efforts as a privacy champion; awarded an Honorary Doctor of Laws from the University of Guelph; and most recently, she was selected for Maclean’s Magazine’s ‘Power List’ of the top 50 Canadians.
As professional development director, IABC CER Executive Board, I think it’s timely for strategic communicators to increase their understanding of big data and the valuable insight they can gain by collecting and analyzing the ‘digital footprints’ we all leave behind.
This event is open to all. You can attend onsite or by live webcast. The Webcast allows for interactive Q & A at the end of the presentation.
Visit IABC Waterloo for more information on the live event and to buy tickets. Visit the closest IABC chapter’s website for details on participating in the webcast. Choose from chapters in Halifax, Hamilton, London, Montreal, Newfoundland & Labrador, Ottawa, and Toronto)