Samsung Electronics Declares “Age of Experience” at CES 2020

By: Yasmin Ranade

January 16, 2020

Samsung Electronics announced the “Age of Experience” at the opening keynote at this year’s Consumer Electronics Show (CES). As the featured keynote speaker, Samsung Consumer Electronics President and CEO H.S. Kim described how human-centric innovations will create personalized experiences that make life more “convenient, enjoyable, and meaningful.” Samsung Electronics also showcase its latest advances in intelligent robotics, AI, 5G and edge computing, and how they will enable more adaptive experiences for consumers.

“In the Age of Experience, we need to re-think the space we have to accommodate our diverse and evolving lifestyles,” said H.S. Kim, President and CEO of Consumer Electronics Division, Samsung Electronics. “[We] have a very clear philosophy built around human-centered innovation. We build and create to solve problems and enhance people’s lives.”

AI & Robots for the Home
During his opening remarks, Kim unveiled Samsung’s vision of robots as ‘life companions,’ for example, and introduced Ballie, a small, rolling robot that can understand and support people, including reacting to one’s domestic needs around the house.

“We believe AI is the future of personalized care,” stated Dr. Seung Executive Vice President and Chief Research Scientist at Samsung Electronics.” Seung elaborated on Ballie, explaining that its On-Device AI

Samsung Ballie

capabilities enable it to be a fitness assistant …” among other things. “We see on-device AI as central to truly personalized experiences. On-device AI puts you in control of your information and protects your privacy, while still delivering the power of personalization.”

A Home Tailored to You
Samsung also offered a peek into the future home. Federico Casalegno, Chief Design Innovation Officer of Samsung Design Innovation Center, stated that the home will offer unique, immersive experiences with cutting-edge innovations like AI, sensors and data analysis: “As a living organism, the intelligent home will be a deeply personal space, tailoring experiences for each of us, according to our personal needs.”

Dr. Casalegno highlighted how spatial boundaries of the physical and digital worlds are dissolving, transforming living spaces into bespoke experience-spaces, like an art gallery, yoga studio or other forms of imaginable space. Such blurring of the two realms, according to Dr. Casalegno, is what will transform the home in the next decade.

He led the first-ever immersive demonstration involving Samsung’s GEMS (Gait Enhancing & Motivating System) technology. The demonstration showed how consumers can use AR glasses to work out with a virtual personal trainer, climb a mountain or walk underwater, from the comfort of their living room, while GEMS aggregated and analyzed results to give personalized action recommendations.

Samsung also showed how a room can be transformed with a screen like its MicroLED display, a convergence of software, AI, IoT and hardware. “A screen is not a product – it’s your window to the world, allowing you to instantly connect to your loved ones and friends as if they are in the same room,” said Dr. Casalegno, emphasizing that smart rooms can provide boundless experiences.

Samsung also discussed the evolution of the modern culinary journey where appliances become cooking partners – a personal chef, nutritionist, and shopping assistant rolled into one. The company also highlighted a growing station for garden produce at home, and Bot Chef, a robotic food preparation assistant.

Urban Life in Smart Cities
Samsung also outlined its smart cities vision, where intelligent systems enabled by smart devices, platforms and data, will make city life much safer and easier. Emily Becher, Senior Vice President and Head of Samsung NEXT Global, said, “We have the tools and the knowledge to create intelligent systems that make living in the city more engaging, safe, and efficient – so that our children, and their children after that can love living in their cities as much as so many of us do today.” She added, “Smart cities that utilize AI, IoT and 5G will transform how we interact with the surrounding environment in ways that maximize convenience and enjoyment”.

With IoT technology expanding its reach beyond the home to all types of buildings, Samsung’s core vision lies in saving energy, cutting down emissions and helping to achieve sustainability as populations grow.

Smart buildings will also make life more connected and convenient. For example, smart building residents will be able to call elevators, turn lights off, manage deliveries or check for parking spots with a simple swipe or voice command. Intelligent appliances installed in smart buildings will request repairs and address problems before residents even notice the issue.

Samsung also demonstrated how the combination of 5G, edge computing and AI will transform the urban transportation experience. Becher shared the company’s vision to lead the new era of vehicles, with 5G technology enabling Vehicle-to-Everything communication, which will seamlessly connect cars to the rest of the city.

Secure Technology for Good
Concluding his 2020 CES keynote address, H.S. Kim stressed that the company is focused on using technology to create a better place for all. He highlighted three key areas of importance: security and privacy, technology for good, and citizenship.

Kim made clear that the protection of security and privacy will be a top priority as technology advances. He stated that the most important thing is putting people in control over their information, “Samsung will never share your data with third parties without prior and direct consent from you.”

He further emphasized that Samsung Knox, the company’s defense-grade security platform, will continue to expand to protect a growing array of Samsung’s devices—from mobile and TVs to home appliances and more. “We will further ensure transparent data management and transfer by advancing our data protection efforts with on-device AI, edge computing, and blockchain technology.”

Leave a Reply

Your email address will not be published. Required fields are marked *