Nissan Canada and Waze Bring Back Glow Guards for Halloween

By: Yasmin Ranade

October 26, 2022

What a great way to make Halloween safer for children and drivers.

For the third year, Nissan Canada is helping to make the road safer for drivers and pedestrians alike with the return of Glow Guards – reflective, self-adhesive stickers that can easily be attached to children’s clothing or Halloween costumes to help make them more visible to drivers.

This season, Nissan is also partnering with Waze, the world’s largest community-based traffic and navigation app, to inform drivers of select trick-or-treating zones on Halloween. The goal will be to help deliver a safety message to users to remind them to drive carefully in these zones. When using the Waze app, a banner will pop up when you’re driving near a select trick-or-treat zone.

“We’re thrilled to partner with Waze to amplify Nissan’s Glow Guards program and to help our community enjoy the festive night, while helping to keep loved ones safer,” said Ken Hearn, Director of Marketing for Nissan Canada Inc.

“We encourage Canadians to visit their local dealership to pick up their own Glow Guards as an extra safety element for their children while they Trick or Treat,” explained Hearn.

Car Tech Safety Warnings to Heed

Ahead of Halloween night, Nissan Canada reminds drivers to be vigilant and aware when they’re behind the wheel, and is bringing attention to some of the most critical car safety feature technologies that can make a life-saving difference:

  • Blind Spot Warning
  • Intelligent Emergency Braking with pedestrian detection
  • Rear Automatic Breaking

Where to Get Glow Guards

Glow Guards are now available for pick-up at Nissan dealerships across Canada. Families are invited to visit their local dealership to pick-up free Glow Guards until October 31, 2022.

To find the nearest dealership to you, please visit www.nissan.ca/dealer-locator.html.

 


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