By Hessie Jones
On November 1-3, 2012, The International Association of Business Communicators (IABC), a global network committed to improving organizational effectiveness through strategic communication, will host the IABC 2012 Canada Business Communicators Summit, Trends 2013 at the Chateau Laurier in Ottawa!
By Hessie Jones
As the Web evolves, it allows people to display their opinions more transparently than ever before. And many of those who have the most to say are speaking as customers.
By Hessie Jones
Facebook’s shocking $1billion purchase of Instagram solidified one of the hottest social trends: Photo images have huge engagement value over text. Another photo site, Pinterest, has recently been commanding the airwaves, claiming 10 million users and “the fastest growing standalone site ever”.
By Hessie Jones
Businesses now know that they have to adapt to the demands of social media and somehow incorporate its elements into corporate structure and operations. A major question within many companies is, Who takes the lead? More and more it has to be people who deal with customers.
By Hessie Jones
The new marketing meme, “Big Data” has captured everyone’s attention. The rise of social, online behaviour, user content generation, not to mention increased mobile activity, has contributed to a mountain of online datasets.
By Hessie Jones
I recently made a presentation on mobile technology at Pulse Check, an event that took place during Social Media Week TO. The mobile world is like a whirlwind: fast-paced, innovative and totally unpredictable. Still, there are clearly discernable trends that will continue to shape mobile tech developments in 2012.
By Hessie Jones
It’s a knock-down drag-out fight between Search and Social these days—yes, the Internet’s channeling the Wild West and we’re coming down to the final frontier.
By Hessie Jones
Simply put, social media is essential but time-consuming. Here are some free tools that will help drive efficiency, while allowing you to nurture your prospects at the same time.