By Hessie Jones
Using social channels to find your prospects and engage with them will help you define your audience needs and challenges, and therefore identify areas where you can provide value and solutions.
By Hessie Jones
In its quest to become more social…. correction….in its quest to be perceived as being social, Google has run into stumbling blocks. In the end the consumer loses out.
By Hessie Jones
As the Cluetrain Manifesto states, “Markets are now conversations.” The voice of the individual can multiply into the voice of the majority, easily drowning out the corporate voice.
By Hessie Jones
There are new online tools that address a wide range of small business needs. Here are some examples …
By Hessie Jones
Bullying Awareness Week is an opportunity for people at the grassroots level in communities around the world to get involved in this issue, not by waiting for “Someone else” to do something, but rather for us to work together on preventing bullying in our communities through education and awareness.
By Hessie Jones
Facebook recently announced a number of important changes. These include Subscribe Button, News Feed Ticker, Smart Lists, the revamped Newsfeed … and the major announcement: Timeline. The announcements were made at Facebook’s F8 Developer Conference in San Francisco in September. I had the chance to see Mark Zuckerberg speak at the conference. Here’s my take on some of these changes…
By Hessie Jones
To this day, despite the prevalence of social media, adoption has been slow among large enterprises. Yes, some have been jumping on the bandwagon but many have yet to be convinced that Social Media will do anything significant to develop audience or revenues. Having worked in both sectors, I’m convinced that the gap between large corporations and small business involves: risk tolerance, money, adaptability …
By Hessie Jones
Social Media has always existed. Technology has hastened its arrival online. And it wasn’t called social media then: it was word of mouth. Discussions have always existed but the speed to which the connections happened thanks to early technologies from Yahoo!, Friendster, AOL, etc have extended communication lines across the world to friends, and potential friends within a matter seconds.