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The art of technology keynotes and product launches

Text and photos by Gadjo Cardenas Sevilla It is the season of huge  technology product announcements. How products are unveiled and presented to the public is a critical component towards a product’s long term success.

Who should be driving the Social Media bus? Marketing or the Contact Centre?

By Hessie Jones

Businesses now know that they have to adapt to the demands of social media and somehow incorporate its elements into corporate structure and operations. A major question within many companies is, Who takes the lead? More and more it has to be people who deal with customers.

Do you know what Apple’s AirPlay actually does?

By Ted Kritsonis

Most products or services Apple comes out with usually carry plenty of buzz with them, but there are a few that take a little time to resonate with people. AirPlay is one of them. As a seamless technology for streaming music, photos and video between compatible devices, it’s arguably one of the easiest features to use.

HP Envy 14 Spectre Notebook Reviewed

Text and Photos by Gadjo Cardenas Sevilla The HP Envy 14 Spectre is a heady combination of aluminum, rubber and Gorilla Glass. We also have the latest Core i5 or i7 processors and fast SSD drives.

Social Media Week Pulse Check: mobile technology endures whirlwinds of change

By Hessie Jones

I recently made a presentation on mobile technology at Pulse Check, an event that took place during Social Media Week TO. The mobile world is like a whirlwind: fast-paced, innovative and totally unpredictable. Still, there are clearly discernable trends that will continue to shape mobile tech developments in 2012.