Tag: science

Leveraging Behavioural Science to Understand Tech Adoption by Small Business

By Yasmin Ranade
In its One Step report, a unique study that sought to identify the psychology or behavioural barriers that hinder small business owners from adopting tech-based solutions, Xero has revealed behavioural roadblocks that slow down tech adoption as well as ways in which tech companies can better support small business owners.

Remote Working Applications Drive Growth for Canadian Entrepreneurs

By Yasmin Ranade
Entrepreneurs are seeking digital solutions that help them to thrive as largely virtual businesses these days, and to eliminate barriers for international work. One such business is Prioris.ai, an Ottawa-based consulting firm and international AI-lab, which builds predictive models for the life science industry.