As destructive as technology and media may be on John Richardson, Ethelo and eDemocracy proponent Ben West spoke about climate communications and effective public engagement at the EcoCity World Summit in Vancouver last month. EcoCity Twitter image.[/caption]
That’s because many of today’s issues are not solved with simple yes/no equations (although strident social conversations and inflexible political positions these days seem to indicate otherwise); rather they depend on a flexible multi-pronged approach that can blend multiple perspectives into an effective, efficient and widely embraced course of action. Ethelo’s proprietary and customizable algorithms are in place to do just that: questions and surveys that gather information for an Ethelo decision-making process are flexible, not binary: there are degrees of responses and a slider-bar approach to answering questions and providing information: choice are not simply black-and-white, replies are more than yay-or-nay, like or not like. -30-