By Hessie Jones
Trey Pennington, whose sudden passing has shocked many people, was one of the true instigators and thought leaders that devoted their time and energy in helping shape what we all know as social.
By Hessie Jones
I have told this story several times and each time I get an incredible reaction to it. It was, as Oprah would call it, “my defining moment” when I came to realize my life’s next calling.
By Hessie Jones
I recently moderated a roundtable entitled “Who Owns Social Media? While the answer may be obvious, especially among those of us who practice it daily, it was important to delve more deeply into the topic and ask marketers, those who’ve dabbled vs those on the other end of the spectrum who’ve operationalized social media within their respective businesses.
By Hessie Jones
Recent news about Facebook’s alleged smear campaign against Google has brought to question the real impact of disclosure on the users, who continuously feed their personal information into a priceless database.
By Hessie Jones
Social Media is a medium that currently is built on transparency, trust and dare I say, integrity. But as it continues to evolve, monetization challenges its core principles.
By Hessie Jones
I love Podcamp. The audience includes a very engaged Toronto social media community. Professionals, students, budding enthusiasts – all come together to embrace, share and learn about the new media. There is always a new insight to learn from, a new challenge to grapple with, a new technology to test.
By Hessie Jones
In 2011, the increasing divide of the Internet will continue, driven by giants like Apple, Facebook and Google …
By Hessie Jones
bookscene.ca has chosen to stand its ground against new digital consumption vehicles and continue to offer consumers the ability to purchase just books, complete with a book jacket, having the potential for dog-eared or crinkled pages, to be consumed late at night under the warm covers or in a quiet corner of a coffee shop.