Tag: privacy

The Promise of Big Data: For Good

By Hessie Jones

The new marketing meme, “Big Data” has captured everyone’s attention. The rise of social, online behaviour, user content generation, not to mention increased mobile activity, has contributed to a mountain of online datasets.

Online protests force reboot of government spying bill

By Lee Rickwood

The potential financial costs of implementing the legislation – and the lack of clarity over who would pay that bill, and how – are seen as another good reason the bill came to an early end.

Google’s Search to Become More Social

By Hessie Jones

In its quest to become more social…. correction….in its quest to be perceived as being social, Google has run into stumbling blocks. In the end the consumer loses out.

Five Social Media business trends for 2012

By Hessie Jones

As the Cluetrain Manifesto states, “Markets are now conversations.” The voice of the individual can multiply into the voice of the majority, easily drowning out the corporate voice.