Tag: wireless

Who are the Big 3 carriers’ sub-brands for?

By Ted Kritsonis

The Big 3 — Rogers, Bell and Telus — rule the telecom land in Canada, and that reach is further extended by their respective sub-brands — Fido, Chatr, Virgin Mobile and Koodo. The differences between them aren’t very stark, raising questions over what the latter group of brands truly offer the market today.