Category: Business

The power of community – a personal defining moment

By Hessie Jones

I have told this story several times and each time I get an incredible reaction to it. It was, as Oprah would call it, “my defining moment” when I came to realize my life’s next calling.

When it comes to cell phones and Internet service don’t accept the Status Quo

By Mark Orton

I am tired of being buried with cell phone promos. Commercials, ads, brochures, and mail everywhere I turn, extolling the virtues of what they offer. If you’re like me you’ve ignored them, because let’s face it we get comfortable with what we have. But as I found out comfort can cost you money.

Developer engagement vital to Mobile OS success

By Gadjo Cardenas Sevilla

How companies like Apple, Google, Microsoft and HP engage and compensate developers on their mobile platforms will eventually determine their long term success.

Who owns social media? A Canadian Marketing Association roundtable

By Hessie Jones

I recently moderated a roundtable entitled “Who Owns Social Media? While the answer may be obvious, especially among those of us who practice it daily, it was important to delve more deeply into the topic and ask marketers, those who’ve dabbled vs those on the other end of the spectrum who’ve operationalized social media within their respective businesses.