Category: Business

Leveraging Behavioural Science to Understand Tech Adoption by Small Business

By Yasmin Ranade
In its One Step report, a unique study that sought to identify the psychology or behavioural barriers that hinder small business owners from adopting tech-based solutions, Xero has revealed behavioural roadblocks that slow down tech adoption as well as ways in which tech companies can better support small business owners.

Canada’s #1 TV Streaming Platform

By Yasmin Ranade
Consumer research conducted late last year by Hypothesis Group gleaned TV streaming insight from 2510 respondents, while also determining that Roku is the #1 TV Streaming Platform in Canada, based on hours streamed. 

VR, AR, Metaverse headset

4 Tech trends to watch in 2022

By Gadjo Cardenas Sevilla
2022 is shaping up to be a landmark year for technology on a number of fronts. PC’s continue to be in high demand despite the global chip crisis, Big Tech companies surpassing trillion dollar valuations are expanding into new markets, and the entire technology landscape is shifting to meet the expectations of AR/VR and the metaverse.

Canada Learning Code Champions Computer Science Education for Students

By Yasmin Ranade
Digital skills have become a fundamental requirement for Canadian students, today. Computer science education is essential to ensure students in Canada have access to the knowledge they need to prosper and become thriving citizens in our digital world.