Category: Women & Tech

Ubisoft & the Absence of the Female Game Character

By Christine Persaud
Last month at E3 in California, game maker Ubisoft found itself in trouble after addressing concerns about the absence of female game characters in its latest online edition of Assassin’s Creed (ironically called Unity), as well as Far Cry 4. The company justified the moves by indicating that it would have taken too much time and money to add a female character.

Effective Leaders Are Adopting More Female Attributes

By Christine Persaud
The idea of a strong leader has always been equated to traits like confidence, control, and the avoidance of showing signs of weakness. But, according to a new study, that’s changing. And the most effective leaders, whether male or female, are adopting more traditionally female-centric qualities.

Technology, Marketing and Mentorship at DWEN 2014: Highlights from Cheryl Cook, Dell VP

By Yasmin Ranade
In a roundtable interview with WhatsYourTech.ca and other Canadian media at Dell’s Women’s Entrepreneur Network (DWEN) conference held in Austin Texas from June 1 – 3, Cheryl Cook,Vice President, Global Channels and Alliances at Dell, answered a variety of questions about her role at Dell, women in technology and mentorship.

Bobbi Dangerfield and the Global Sales Force at Dell

By Yasmin Ranade
Women leaders, mentors, mentees and entrepreneurs recently met at Dell’s Women’s Entrepreneur Network (DWEN) conference, “Bold Beginnings, Brave Futures: the Stories and Technologies Inspiring Global Entrepreneurs,” held from June 1-3 in Austin, Texas.

I had the opportunity to speak with Bobbie Dangerfield, Dell vice president, sales operations, about her executive role at Dell as well as mentorship.

How Women Use Social Media Differently

By Christine Persaud

When it comes to technology, clear gender differences exist in the way we shop, what we buy, and how we use products. The same rings true with social media: there’s a marked difference in how women use the popular services versus men.

5 Essential Apps for Business Women

By Christine Persaud

Obviously, apps aren’t really geared toward one sex or the other, unless they’re specific to biological functioning. But there are certain mobile productivity apps that, while having equal appeal to both males and females, can prove especially useful for the tech-savvy businesswoman. Here are 5 in particular that stand out.

Dr. Nadia Shouraboura, Founder & CEO of Hointer on Her Time in Tech

By Christine Persaud
Dr. Nadia Shouraboura is the CEO of tech-savvy retailer Hointer. Born in Soviet Russia, she started out as a software development engineer. She holds a PhD in mathematics from Princeton, where she was offered a full scholarship. During that time, she conducted research at AT&T Bell Labs and co-founded Starlight Multimedia.