Author Archives: Yasmin Ranade

PR Behind the Consumer Electronics Show

By Yasmin Ranade
The next Consumer Electronics Show (CES) takes place January 7 – 10, 2020 in Las Vegas, with a few advance events from January 5 – 6, 2020.  The type of exhibitor is not the only evolution to CES. The roles – and responsibility – of PR and media has also changed.

AI: Job Threat or Promotion Opportunity?

By Yasmin Ranade
AI is ubiquitous. Businesses are swarming to develop and apply AI applications, in almost every industry. Are employees just as eager to embrace AI?

Waterloo As ‘BlackBerry Town’ by Chuck Howitt

By Yasmin Ranade
Chuck Howitt’s new book, BlackBerry Town, delves into the rise of BlackBerry as it relates to the development of Kitchener-Waterloo’s reputation as an international tech hub.

BooknBrunch: The ‘Yummy’ Evolution of the Book Club

By Yasmin Ranade
Are book clubs evolving with the adoption of eReaders and limitless online book resources and reviews, not to mention the modernization of the local library? Yes and no, are my findings.

Gen Z Keeps Safe from Webcams

By Yasmin Ranade
HP Inc. released its Webcam Security Survey results this summer to coincide with the release of its ENVY and ENVY 360, both designed with webcam kill switches

The Dropmart Marketplace

By Yasmin Ranade

Dropmart.ca is a Toronto-based startup that reinvents a marketplace with its own item drop-off / pick-up system.

Inclusiveness Means Diverse Ideas and Talents

By Yasmin Ranade
Inclusivity and gender parity is critical for the growth of tech excellence in Canada. Luc Villeneuve, president of Benchmark, is a public and corporate advocate aimed at levelling the tech playing field.