Tag: Apple

Cool Cases for the iPhone 8, Google Pixel 2

By Christine Persaud
If you’re getting ready to drop more than a grand on one of the latest iPhones, including the iPhone 8, 8 Plus, or X, or one of the new Google Pixel devices, including the Pixel 2 and Pixel 2 XL, you should also consider grabbing a protective case for the smartphone.

A tale of two iPhones

By Gadjo Cardenas Sevilla

Will consumers go with tried and tested iPhone 8 line or will they make the jump to the more exotic and forward-focused iPhone X?

Apple looks to Macs, iPads, and a new smart speaker at WWDC 2017

By Gadjo Cardenas Sevilla
More than hardware, though, Apple’s made some major moves to iOS specifically on iPad that give it even footing with any desktop operating system. A new Files app brings a file structure to iOS 11-enabled iPads and, by extension, makes it easier to create folders and organize files using touch.

As Apple Watch turns 2, where has the smartphone market gone?

By Gadjo Cardenas Sevilla

Apple has succeeded in making the Apple Watch a notable category. But like the iPod before it, this can only grow if Apple makes it cross platform (i.e. available to Android or even Windows 10 users). New adoption is the only way to really grow a niche product like this, and bringing Apple Pay or other features to a wider audience may help Apple Watch become the profitable new category Apple expects it to be.

Understanding Apple’s Mac Pro conundrum

Apple has realized that they need to continue creating pro-level desktops, not just as cool proof of concept statements that they are still innovators, but because serious and loyal customers rely on these machines for their livelihood.