A tale of two iPhones
By Gadjo Cardenas Sevilla
Will consumers go with tried and tested iPhone 8 line or will they make the jump to the more exotic and forward-focused iPhone X?
Tag: Apple
Why Microsoft and Google are emerging as Apple’s competitors in premium consumer electronics
More than any other competitor to Apple, Microsoft and Google seem to have the most at stake. Both companies originated as OS and software creators and now see, like Apple, the benefit of making the whole widget, packaging it and pushing out not just products but supporting ecosystems for apps, entertainment and accessories.
Apple looks to Macs, iPads, and a new smart speaker at WWDC 2017
By Gadjo Cardenas Sevilla
More than hardware, though, Apple’s made some major moves to iOS specifically on iPad that give it even footing with any desktop operating system. A new Files app brings a file structure to iOS 11-enabled iPads and, by extension, makes it easier to create folders and organize files using touch.
As Apple Watch turns 2, where has the smartphone market gone?
By Gadjo Cardenas Sevilla
Apple has succeeded in making the Apple Watch a notable category. But like the iPod before it, this can only grow if Apple makes it cross platform (i.e. available to Android or even Windows 10 users). New adoption is the only way to really grow a niche product like this, and bringing Apple Pay or other features to a wider audience may help Apple Watch become the profitable new category Apple expects it to be.
Understanding Apple’s Mac Pro conundrum
Apple has realized that they need to continue creating pro-level desktops, not just as cool proof of concept statements that they are still innovators, but because serious and loyal customers rely on these machines for their livelihood.
Apple’s earnings shed light on possible trouble ahead
By Ted Kritsonis
If you were to focus purely on the dollar figures, Apple’s latest earnings looked like a nice bounce back for a company that had done worse in the previous three quarters. Dig a little deeper, and there are signs that not all is going well.
Review: Apple’s AirPods – do they merit the removal of the headphone jack
By Gadjo Cardenas Sevilla Wireless Bluetooth headsets have been around for years. But sketchy connectivity, poor battery life and higher price has made them niche products. With Apple removing the headphone jack from its iPhone 7 (and several competitors following…
Gift Guide: Smartphones and Tablets
Smartphones and tablets make the gifting season bright with bold new designs, technologies and a range of sizes to consider.