By Yasmin Ranade
MasterCard has launched its second year of Start Path and is now calling for applications in Canada. Since 2014, Start Path has provided more than 60 startups a variety of operational support, mentorship and investment to develop the next generation of commerce solutions.
by Lee Rickwood
Proximity marketing tools like motion-tracking cameras, wireless device detectors and Bluetooth broadcasting enable instant connectivity with potential customers.
By Ted Kritsonis
As of March 1, Canada’s TV providers were required to begin offering a “skinny basic” plan of $25 or less that would begin the process of unbundling channels and moving to an a la carte model. The initial rollout of these skinny basic plans, when you can find them, shows that providers will have no qualms about inflating the price as much as possible.
By Christine Persaud
New York-based One Green Planet went north of the border to launch the app first because Canada is a very “vegan-friendly” country, says the company, and thus a great place to gauge consumer reaction before proceeding with a worldwide release.
By Yasmin Ranade
WhatsYourTech is excited to launch its Women Entrepreneurs series. Our focus is to explore the world of start ups and entrepreneurism in Canada, and will feature interviews with small business owners and start-up thought leaders as well incubators, support networks, corporate programs and educational offerings.
by Lee Rickwood
ICF honours the best practices of the world’s Intelligent Communities as they face new demands and seize new opportunities presented by information and communications technology (ICT).
By Ted Kritsonis
TV packages are supposed to undergo major changes this year, but the sound of crickets is currently drowning out what providers will offer consumers when the changes take effect March 1.
by Lee Rickwood
Vidyard says live video streaming with integrated viewer tracking and lead generation tools built-in can be used to provide an accurate picture of a prospect’s interest and intent.