By Christine Persaud
Who buys entry-level phones? They are appealing to a variety of people for varying reasons. The most obvious customer type is the one with budgetary restrictions, but they are likely not the primary customer.
By Christine Persaud
While the pandemic and various business and school lockdowns have been difficult for everyone, all around, there have been countless articles and studies to suggest that they are especially difficult for working mothers. Why?
By Christine Persaud
Skip the usual items that will only serve as reminders of the things we can’t do right now. Instead, the most thoughtful Valentine’s Day gifts for 2021 will keep the pandemic in mind and consider ways to make life easier, fun, and relaxing while we spend more time at home.
By Christine Persaud
Have you ever heard of blue light blocking glasses? A few months into virtual learning, a friend of mine sent me a link for a pair she bought for her two daughters and I was intrigued. But blue light blocking glasses aren’t just for kids: it’s big business for adults, too.
By Christine Persaud
CES attracts thousands of attendees every year, which meant finding a platform that could handle a large number of online visitors at once. The organisers also needed to find a way to translate the hustle and bustle of a show that is all about in-person connections and hands-on demos, lights, sounds, and ambiance, into something everyone could enjoy from their homes. Alone.
By Christine Persaud
Whereas CES tech trends in previous years have included various product categories like smart home, large-screened TVs, and wireless headphones, this year, it’s all about technologies that will foster a new way of life.
By Christine Persaud
During a virtual keynote prior to CES 2021, at the Techfluence virtual media event, Stephen Baker, NPD’s Vice President, Industry Advisor of Technology & Mobile, touched on the a few of the most surprising trends for 2020 at both ends of the spectrum.
By Christine Persaud
While it’s tempting to jump on the highest-end, most premium, newest smartphones as soon as they come out, not everyone has the budget, nor the need, for devices that rival the cost of a monthly mortgage payment. This puts mid-range phones in a unique position to appeal to a large subset of the market.