At first, no one was there. When everyone began jumping on the social media bandwagon, few people really “knew” why nor what the implication was for their business. Business as well as social media pundits alike were skeptical, and forced…
By Hessie Jones For the last 3 weeks I’ve been lurking. I’ve been watching the activities happening on my 13 year-old’s Tumblr, Twitter and Facebook accounts. I asked my daughter to provide me with her usernames and passwords of her…
By: Hessie Jones Karen Bennet of WhatsYourTech recently wrote an article, Technology Needs More Women, and provided insight as to why women are under-represented in the high-tech industry,”…the main issues for retaining and interesting women in technology fields are a feeling of lack of…
It’s amazing how the life of a student has changed. In just one generation , I see a world that has profoundly changed the attitudes and behaviours of kids. The speed and accessibility of information, the plethora of opinion blogs,…
Socializing at scale is become much more prevalent now with the recent launch of Twitter Ads API. What’s more it was announced that Twitter’s initial partners will include Hootsuite, Adobe, Shift, Salesforce and TGB Digital. Previously, as a marketer, purchasing Promoted Tweets had to be done directly from…
Valentine’s Day is around the corner and if you’re out to purchase the traditional gift of ‘random’ chocolates think twice; you now have other chocolate alternatives. A new app called ChocoFinder allows chocolate lovers to find “ethical” chocolate in their city….
Despite the prevalence of social media, many companies are hard-pressed to get started. Companies tell me that the most difficult part is engaging. What most don’t realize is that social is like real life. You, as an individual know how…
By Hessie Jones Social media has amplified Word of Mouth to the Nth degree. It is a medium that goes beyond just marketing – it creates an opportunity for permitted observation and engagement with prospects and customers. Most of all the…