Author Archives: Yasmin Ranade

Leveraging Behavioural Science to Understand Tech Adoption by Small Business

By Yasmin Ranade
In its One Step report, a unique study that sought to identify the psychology or behavioural barriers that hinder small business owners from adopting tech-based solutions, Xero has revealed behavioural roadblocks that slow down tech adoption as well as ways in which tech companies can better support small business owners.

Romance Scams – Safety Tips For Online Dating

By Yasmin Ranade
While it can be exciting to meet someone new online, it’s also a good time this Valentine’s Day to recall a few safety tips associated with online dating, specifically how to carefully manage your social media and email accounts. 

Canada’s #1 TV Streaming Platform

By Yasmin Ranade
Consumer research conducted late last year by Hypothesis Group gleaned TV streaming insight from 2510 respondents, while also determining that Roku is the #1 TV Streaming Platform in Canada, based on hours streamed.