Why small businesses are embracing social media while big business holds back
By Hessie Jones
To this day, despite the prevalence of social media, adoption has been slow among large enterprises. Yes, some have been jumping on the bandwagon but many have yet to be convinced that Social Media will do anything significant to develop audience or revenues. Having worked in both sectors, I’m convinced that the gap between large corporations and small business involves: risk tolerance, money, adaptability …